Financial Coaching Isn’t a Luxury - It’s a Subscription That Pays You Back
- Anthony Dumas
- Apr 14
- 2 min read

In an age where people willingly spend $20 a month on streaming, $40 on subscription boxes, or $100+ on convenience services, ongoing financial coaching may sound like a luxury. But here’s the truth: financial coaching is the only subscription designed to put money back in your pocket.
Why Do People Think They Don’t Need It?
Most people believe that once they’ve done a financial assessment or started saving and investing, they’re good to go. But life isn’t static. Your finances shift every year — sometimes every month — due to:
Changes in income
Job loss or promotion
Moving, marriage, children, divorce
New financial goals
Market changes, tax law shifts, inflation
When these changes hit, most people react — often late, often inefficiently. That’s where ongoing coaching makes all the difference.
What Is Financial Coaching, Really?
Ongoing financial coaching is not just budgeting advice. It’s a consistent, structured, one-on-one relationship that evolves with your life. Think of it like a personal trainer for your money. Your coach:
Keeps your plan aligned with your goals
Spots blind spots or risks before they become problems
Adjusts your investment strategy as needed
Helps with decisions around major life changes
Holds you accountable to your savings, debt, and spending plans
Case Example: The Quiet Decline
A client once came to me after three years of “figuring things out alone.” They’d built a solid investment portfolio and set up automatic RRSP contributions. But when we sat down, it turned out they’d:
Accumulated over $8,000 in credit card debt
Had no emergency fund after using it to buy a car
Missed a major tax deduction on self-employment income
Their financial setup hadn’t evolved — because no one was monitoring it with them.
Pros of Ongoing Coaching:
Continuous optimization of your finances
Faster progress on financial goals
Objective, expert guidance during tough decisions
Fewer mistakes that cost money in the long term
Greater peace of mind and confidence
Cons of Not Having a Financial Coach:
Stagnation: plans don’t evolve with your life
Avoidable mistakes go unnoticed
Missed tax-saving or investing opportunities
Emotional decision-making without accountability
Financial drift: goals fade, spending rises
It’s a Subscription That Pays Dividends
You pay monthly for convenience, entertainment, and short-term pleasure. Why not pay for something that helps you:
Save more
Spend smarter
Retire earlier
Earn passive income
Build long-term security?
A financial coach doesn’t just track your money — they make it work harder.
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